I know that newsprint has long been a frugal gift wrap staple. While the jury is still out as to whether it is a social faux pas, it is something that I use occasionally. I like to use newspaper as wrapping when the gift is "given" by a child or is a child's present. Here are two examples of how I made newspaper wrapping paper work for me.
This was Emerson's present to her Nana on Mother's Day. I glued a sticky note as the gift tag (N for Nana).
The other present was for the daughter of some of our friends. Amelee was turning one, so again I glued a sticky note down as the gift tag and wrapped it in some left over red Christmas ribbon.
I think both presents looked festive and child like and best of all the wrapping was resourceful and free!
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